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Digital Marketing Coordinator - Ref # CTH-SM

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Employer: 
The Career Foundation
Posted: 
2017-12-19
Job Type: 
Full Time
Employment length: 
Permanent
Language requirements: 
English
Education requirements: 
College/CEGEP
Job experience: 
Experience an asset
Job industry: 
Digital Media
Marketing
Job Location: 
Toronto

FULL-TIME DIGITAL MARKETING COORDINATOR – REF# CTH-SM
Coordinated by The Career Foundation

Job Title: Digital Marketing Coordinator – REF# CTH-SM
Location: Downtown Toronto
Start Rate: $18 - $20/hr

The Career Foundation is a not-for-profit organization that receives funding from the government, private sector companies, and individual donors. Our mission is to link the resources of private sector companies, education, and government to help all members of the community make the transition into employment.

The Career Foundation offers services at no cost to job seekers in order to help them reach their employment goals. Our services, which are available at no cost to you, include workshops, individual coaching, training opportunities, and more. Participation in these services may be suggested to applicants in order to improve their likelihood of employment success.

Our client is a group cash back platform that connects shoppers to the $25 billion school, supports and community marketplace. They make it easier for people to raise up to five times more money online and for retailers to drive sales, acquire customers and improve communities by leveraging the convenience of online shopping. As a certified B-corporation, they are passionate about using technology to drive positive social change.

They are seeking a focused and creative digital marketer who can help drive their dynamic digital marketing program forward, which includes email, social, organic and paid efforts. As a Digital Marketing Coordinator, you will be engaged in all facets of these programs including analysis, strategy, planning, creative development and execution.

 

Essential Duties and Responsibilities:

  • Weekly marketing analytics, reporting and insights.
  • Paid marketing program execution, including Facebook, Google and various other partners. This effort entails:
    • The development of new creatives and weekly experiments.
    • Reviewing and managing daily budgets and optimizations.
    • Coordination with partner account managers and internal stakeholders.
  • Oversee content writing and keyword insight efforts for SEO program, as well as link building program.
  • Distribute promotions and content on social platforms.
  • Oversee external social marketing efforts.
  • Develop creative ideas for new acquisition and revenue generation activities.
  • Attend and contribute to weekly growth activities.

Qualifications:

  • Strong analysis skills with proficiency in generating and developing reports and insights using tools such as Microsoft Excel or Google Sheets.
  • Strong working knowledge of Google Analytics.
  • Knowledge of paid digital marketing platforms including Facebook Ad Manager and Google AdWords would be an asset to have.
  • Working knowledge of digital marketing principles, including funnel optimization, conversion, performance metrics, engagement metrics, and ROI.
  • Use of social media platforms for the purpose of content distribution and analysis a plus.
  • Basic working knowledge of web design and development concepts including HTML/Web editors, image editors, and link development.
  • Experience with work and office collaboration tools including Google Docs/Sheets, Slack, and Jira (or the like).
  • Strong communication and presentation skills.

 

*How to Apply:

Please forward your résumé and cover letter to mwilkinson@careerfoundation.org, with “Digital Marketing Coordinator – REF# CTH-SM” as the subject header.  We thank all candidates for their interest; however, only those selected will be contacted for an interview

Posting Expiry Date: January 31, 2018